Graphic Design

Cae//sura

Cae//sura is a concept café in Edinburgh, Scotland, designed for poetry lovers, writers, and bookworms seeking a creative space to read, write, perform, and connect over a shared passion for literature. The goal of this branding project was to create a visual identity that reflects the café's expressive and literary atmosphere.

The project deliverables include a logo, menu, company pattern, two-in-one business card and bookmark, mini composition book, punch card, and signage. Inspired by punctuation and book layouts, typography is used exclusively as both the visual and verbal element throughout the branding.

Adobe Illustrator was used to create the logo, company pattern, dual-purpose business card and bookmark, mini composition book, punch card, and signage mock-up, while Adobe InDesign was used to design the menu.

Design Scene Eugene

Design Scene Eugene is an annual, week-long interdisciplinary design conference and film festival held in Eugene, OR. The goal of this project, encompassing branding, advertising, and UX/UI design, was to develop a unique theme for the event's 2024 conference.

The project deliverables include a logo, event program, out-of-home advertising campaign, app, and app icon. Inspired by Eugene's outdoorsy and eclectic character, neon nature patterns were blended with black-and-white photography to highlight various design disciplines in action.

The event program was created using Adobe InDesign, while the app was developed with Adobe Illustrator and Figma. Adobe Illustrator and Photoshop were employed to produce the illustrations and advertising campaign.

The Omerta Club

The Omerta Club is a sustainable coffee roaster and fine art photography publisher based in Brooklyn, NY. This project aimed to develop a visual identity that highlights the company's focus on global photography and coffee.

The deliverables for this project include a logo, business card, coffee catalog, and coffee bag labels. The images selected for each coffee flavor reflect the coffee's country of origin (landscapes, architecture, animals, sports, etc.) or its flavor profile.

Adobe Photoshop was used to edit the images, while Adobe Illustrator was employed for the logo, business cards, and labels. Adobe InDesign was used to create the coffee catalog.

Additionally, this project includes process work to showcase part of my workflow.